In order to ensure the safety and control of the quality of new wine, an NFC anti-counterfeiting label is affixed to each bottle of new wine. Consumers can use an NFC mobile phone to approach the label to verify the authenticity of the wine and view product certificate information.
At the same time, the brand also establishes a connection with consumers through this NFC tag. On the one hand, it displays video and picture information to consumers, so that consumers can feel the brand culture more intuitively. On the other hand, it can also collect user feedback information for better service. Brand customers.
Part 01, product anti-counterfeiting Consumers do not need to install an App on their mobile phones and directly use the mobile phone to approach the NFC tag. The NFC chip in the tag will generate a dynamic verification code that changes randomly, which is sent to the verification server via the mobile phone to obtain the verification result and displayed on the mobile phone. This NFC tag cannot be copied and forged, so that we can guarantee that every bottle of wine is imported and authentic, so that consumers can taste it with confidence.
Part 02, brand culture promotion Many brands have a long history of winemaking, but they are not known to many people. How to let more consumers understand wine and experience the culture of wine festival? It is a good attempt to promote brand culture by means of commodity digitalization. While consumers use their mobile phones to check authenticity, brands can display wine festival videos, product culture promotion videos, and recommended songs when drinking this bottle of wine on their mobile phones, allowing consumers to “product” while adding to the brand culture The experience of “listening” and “seeing”.
In addition, the system will increase consumer experience feedback and secondary purchase operations in the later stage, interact with the brand side, and the brand side will collect and analyze this information to guide its subsequent more accurate marketing and promotion.
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